Summary
Short, simple settings provide clarity. Target your audience in your content.
Take aways
- Do not use the same message for every audience
- Differenctiate for each audience
- I will generally write in bullet points before writing anything worth while
- This helps provide a direction/goal for the content
- Refactoring the content before publishing helps.
- Take each sentence and attempt to simplify it
- Written like a newspaper article
- Each sentence can stand on it’s own
- Each paragraph works with only the first sentence
- Inverted pyramid