Short, simple settings provide clarity. Target your audience in your content.

Take aways

  • Do not use the same message for every audience
  • Differenctiate for each audience
  • I will generally write in bullet points before writing anything worth while
    • This helps provide a direction/goal for the content
  • Refactoring the content before publishing helps.
    • Take each sentence and attempt to simplify it
  • Written like a newspaper article
    • Each sentence can stand on it’s own
    • Each paragraph works with only the first sentence
    • Inverted pyramid